About Me

John Fahy is the Professor of Marketing in the University of Limerick and Adjunct Professor of Marketing at the University of Adelaide. He is an award winning author and speaker on marketing issues around the world.

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Speaking Engagements

Professor John Fahy has been an invited speaker on marketing and strategy issues at both academic and professional gatherings around the world. He is also a regular interviewee on both radio and television in Ireland.


With Professor Tony Buzan during a Recent Address at the University of Limerick


Delivering the Keynote Address at the Estonian Marketing Conference

The theme of the address was on the strategic importance of a well defined customer value proposition and the role of marketing in creating and communicating the proposition.



Speaking at GECAS, Shannon, Ireland

The theme of the discussion was on the creation of a defensible customer value proposition covering both the challenges and the many benefits of doing so to an audience of GECAS staff and local businesspeople on behalf of the Shannon Chamber of Commerce.


Speaking at the Glion Institute of Higher Education, Bulle, Switzerland

The theme of the discussion was the mind of the consumer where we reviewed contemporary perspectives on consumer and business decision making drawing on perspectives from economics, psychology and neuro-science.




Receiving the Shannon Consortium Teaching Excellence Award from Prof. Don Barry, President, University of LimerickTeaching Award Winner

Professor John Fahy has been awarded the prestigious Shannon Consortium Regional Teaching Excellence Award for 2012. In their judgement, the adjudicating panel described him as a,

'very stimulating and encouraging teacher, who is very polished, dynamic, strong on learning technology, strong on active learning and has a high attention to detail'.


Some Recent Talks



  • 'The Customer Value Proposition: CPD Workshops for Managers, Irish Management Institute, Dublin, 18 June 2015
  • 'Six Common Marketing Mistakes (and How To Correct Them), Marketing Mania, Nexus Innovation Centre, University of Limerick, 8 May, 2015
  • 'Navigating the Digital Marketing Minefield', A Discussion with John Caulfield, Managing Director, CreatorSEO, ULMBA Alumni Association, University of Limerick, 16 April 2015
  • 'The Impact of Technology on Business, Work and Education, A Conversation with John Herlihy, VP International SMB Sales, Google, Shannon Chamber of Commerce, Dromoland Castle, Co. Clare, 15 April, 2015.


  • 'The High-Performance Heuristic: Developments in the Psychology Literature,' European Academy of Marketing Annual Conference, Valencia, Spain, 5 June, 2014
  • 'Building Strategy from the Outside-In', Asia Pacific Professional Services Marketing Association, Adelaide, Australia, 17 January 2014



  • 'The Customer Value Proposition', Keynote Address at the Estonian Marketing Conference, Parnu, Estonia, 16 May, 2013
  • 'The Mind of the Consumer,' Glion Institute of Higher Education, Bulle, Switzerland, 8 March 2013
  • 'The Customer Value Proposition,' Killaloe Ballina Business Association, Killaloe Co. Clare, 29 January, 2013


  • 'Creating a Winning Customer Value Proposition, Shannon Chamber of Commerce, GECAS, Shannon, Co. Clare, 27 November, 2012
  • 'The Mind of the Consumer,' Glion Institute of Higher Education, Bulle, Switzerland, 31 August 2012
  • 'Strategy from the Outside-In', Strategy Workshop, Enterprise Ireland, Dublin, 27 June, 2012
  • ‘Integrating Live Projects into the Curriculum,’ M&M Teaching & Learning Forum, University of Limerick, 12 March, 2012


  • ‘Teaching with Social Media’ Conversations in the Consortium, University of Limerick, 2 November, 2011.
  • ‘Strategy from the outside-in’ Open Innovation Network, Dept. of Industry & Enterprise, Dublin, 10 October, 2011. 
  • ‘Effective positioning: What works and what doesn’t,’ ISBI Schools: Marketing and Admissions Conference for Prep Schools, Woldingham School, Surrey, UK, September 16, 2011.
  • ‘The net works for social students,’ Interviewed for an article published in the Sunday Times, July 31, 2011, 14. 


  • ‘Six marketing mistakes (and how to correct them), Shannon Chamber of Commerce, Bunratty Castle Hotel, Bunratty, Co. Clare, November 16, 2010.
  • ‘Marketing in times of recession,’ Discussion on the Joe Nash Show, Limerick 95FM – November 15, 2010;
  • ‘Marketing in times of recession,’ Discussion on the Ed Myers Show – Clare FM – November 16, 2010.
  • ‘Effective marketing strategies in higher education,’ Keynote Address at the Case Europe Annual Conference, Glasgow, UK, August 30-September 2, 2010.
  •  ‘Marketing capabilities and positioning strategy in higher education’, Faculty Research Seminar Series, Monash University, Melbourne, Australia, April 22, 2010.


I attended your presentation this evening and really enjoyed it, very well articulated with style, humour and audience engagement. I came away invigorated, informed and definitely curious about this field of study. I assumed it was either a principle of lean or a marketing strategy but it was so much more than that

- Emily Mellet, Attendee at Shannon Chamber presentation, GECAS, Co. Clare, 2012

The students adored the interactive style of the presentation, and the topic itself (The Mind of the Consumer) was very insightful and useful for future marketers. I highly recommend John and will definitely invite him back again

- Anu Laukkala, GIHE, Switzerland

John recently delivered an outstanding lecture on the importance of "outside-in" thinking to a group of leading cultural institutions around Merrion Square. His focus on customer-oriented business strategies is invaluable whether you are operating in the private or public sector. He really knows how to capture the idea of "thinking outside the box

- Grainne Millar, Head of Cultural Development

I would highly recommend John. He was clear and concise and I found his material insightful and useful

 - Catherine Casey, Head of Marketing

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